Shift Digital helped Jaguar North America launch a fully-functional Jaguar Platinum Celebration microsite in 45 days.
Business Challenge
In 2010, Jaguar NA identified a need to launch a microsite to highlight the launch of its Platinum Celebration Campaign – in response, Jaguar NA contracted Shift Digital to design, deploy, and communicate a full solution optimized to drive incremental high-quality sales leads to the Jaguar dealerships.
Shift Digital Solution
Within 45 days, the Shift team designed and launched a full end-to-end solution that not only delivered an industry-leading microsite technology, but also deployed an industry-leading, customer-facing Jaguar Concierge Center to communicate local offers and incentives, locate Jaguar inventory, and schedule New and Certified Pre-Owned in-dealership test drives.
Visit the Jaguar Platinum Celebration Microsite
Results
Here are some examples how Jaguar achieved success using Shift's microsite solution:
- On-Time: Jaguar was able to deploy the microsite solution on time, and within the defined budget.
- End-to-End Solution: Jaguar leveraged Shift’s full spectrum of services to launch an Enterprise-grade solution that covered all aspects of client needs.
- Reduce Cost: Jaguar NA was able to significantly increase overall sales lead volume during the lifecycle of the solution.