What We Do

Optimizing Your Online Business

Shift Digital is a cutting edge digital marketing and technology company, providing innovative business solutions that power the most successful and cost-effective digital programs. Since 2000, the Shift Digital team has built, deployed and managed easy-to-use solutions focused on the retail distribution channel of our clients.

Breaking It Down

Lead Generation

Leads are in our DNA. We can help you find them, get them to you and your retailers, and measure the results. Our team can help you optimize the websites that you control, create all new lead generating sites, or work with third parties to bring customers from their sites to you.

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LeadGeneration_180x180

Lead Generation

Leads are in our DNA. We can help you find them, get them to you and your retailers, and measure the results. Our team can help you optimize the websites that you control, create all new lead generating sites, or work with third parties to bring customers from their sites to you.

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Digital Advertising

Search, retargeting, display, programmatic, social, mobile, the next big thing… Let our team help you cut through the clutter and buzz terms of the ever-changing digital advertising space. We provide insight into what we think will help you sell more based on our experience and together set objectives for you and your retailers. Our practice is proven to increase local participation in digital advertising and drive measurable results.

Social Media and Reputation Management

Want to know the true sentiment of your brand or have first-hand knowledge of customer experience at the retailer level? Our social media platform listens for consumers to talk about your brand or your retail network and aggregates it into one easy to use interface. We then provide tools and services to help improve your retailers’ social presence through best practices, training, or white-glove service.

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SocialMedia_180x180

Social Media and Reputation Management

Want to know the true sentiment of your brand or have first-hand knowledge of customer experience at the retailer level? Our social media platform listens for consumers to talk about your brand or your retail network and aggregates it into one easy to use interface. We then provide tools and services to help improve your retailers’ social presence through best practices, training, or white-glove service.

The Digital Experience

Consumers interact with your brand site when they want to learn more about you and your product. They go to your retailers’ digital experiences when they are in the final stages of the buying process. Shouldn’t these two worlds align? We have spent the better part of the past decade creating and supporting transactional site programs that help better coordinate efforts with the brand, leading to measurable and clear results.

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Local and Transactional

By the time a consumer reaches a transactional site, he or she is almost ready to buy. We keep this in mind in every design decision we make. All our sites and landing pages are highly transactional, meaning clear calls to action, lead forms, and call tracking technology. We also make sure retailers can customize them for their local market to help improve SEO and generate more high quality leads.

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Certification

In some industries, retailers already have long-standing relationships with digital agencies and solution providers. Rather than try to force the majority of them to a new provider, we employ our certification practice to allow them to stay put. Our technology and processes can turn several providers into one “program” for you to easily manage and measure.

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Compliance

In an ideal world, all your brand guidelines would be followed exactly and without question. This isn’t the ideal world. Our compliance platform can map your guidelines into business logic for our technology and team to use in reviewing sites. We work with you to setup rules, frequency, and next steps when a violation occurs. By leveraging our practice and your incentives for retailers, we can get you closer to that perfect world.

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Regional and National Websites

What if you kept a sharp focus on conversion with your regional and brand websites too? The answer– beautiful websites that promote your brand and products and a whole lot of measurable results. Our creative and UX teams work with you to create the right look, feel, and tone for your brand. Our lead generation experts provide insight into the right calls to action, flows, and optimizations needed to convert as much traffic into sales opportunities. And our technology and support teams ensures your site is always available and always reflective of what is most important to you.

Handling Customer Interest

You’ve created great websites for your consumers to find you, many of which tell you they may be ready to buy. Now you want to make sure they get the best possible experience as they convert from online to a store visit. We can help. Our Enterprise Lead Management Solution (ELMS) technology gathers all consumer intent across all your activities (both online and offline), puts it through a consistent and measurable process, then quickly and securely gets it to the right person to fulfill the request. This could be your internal CRM team, a call center or the retail network. Our integrations with the top lead management and CRM companies also allow us to measure retailer response and even measure traffic that walk-in or interact with retailers outside of your efforts.

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Flexible

Our technology adapts to your needs, not the other way around. We can combine our best practices with your current logic to keep your business running uninterrupted. Future changes are easy and managed without change orders or incremental cost.

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Intelligent

Want to find the needle in a haystack? Our data scientists are up for the challenge. Our predictive lead scoring practice can identify the leads most likely to buy, least likely to convert and everything in between. With this intelligence, you can really get smart with how to treat each lead.

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Multi-channel

SMS, text, forms, calls, likes, tweets, bumps (ok we made that last one up): we look for any and all ways consumers are telling you they want to do business with you. As new methods emerge, we sit and talk to evaluate how the best capture and treatment methods.

Concierge Treatment

How can you make sure every lead is treated professionally, timely, and consistently? Our Concierge Center consists of trained agents that are focused solely on this practice. We specialize is converting online shoppers into appointments for your retailers. Our agents are immersed in your brand and incentivized solely on client success. We customize treatments to include anything from real-time phone calls for incoming leads, targeted lists, and short and long term email follow-up. As always, we are completely transparent, providing meaurable results all along the way.

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ConciergeTreatment_180x180

Concierge Treatment

How can you make sure every lead is treated professionally, timely, and consistently? Our Concierge Center consists of trained agents that are focused solely on this practice. We specialize is converting online shoppers into appointments for your retailers. Our agents are immersed in your brand and incentivized solely on client success. We customize treatments to include anything from real-time phone calls for incoming leads, targeted lists, and short and long term email follow-up. As always, we are completely transparent, providing meaurable results all along the way.

Making Smart Decisions

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Full Visibility

The great thing about digital is all efforts are measurable. Whether you are running an advertising campaign, testing website content, adding a new microsite, or trying a new lead treatment process our analytics suite provides you the visibility you need to understand results and make good decisions. All digital activities integrate into the suite and it easily expands with your efforts. It contains dashboards for easy and quick summaries along with detailed reports that can further analyzed.

With Closed Loop Reporting

What good is a report that only shows you clicks or visits? We follow shoppers from the time they interact with your brand all the way until they buy your product. By keeping a close eye on sales, you can make better decisions as to where to focus your efforts and budgets.

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ClosedLoopReporting_180x180

With Closed Loop Reporting

What good is a report that only shows you clicks or visits? We follow shoppers from the time they interact with your brand all the way until they buy your product. By keeping a close eye on sales, you can make better decisions as to where to focus your efforts and budgets.

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At Every Level

We don’t stop at corporate reports. With our practice and technology, we aim to create a “digital culture” within your entire organization. We provide insight and training to your regional field teams and directly to all your retailers. With one common set of reports, everyone can move in the same direction.

We Love to Help

We provide digital expertise at all levels of your organization

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PMO

  • Planning and organizing
  • Motivating and controlling resources
  • Managing scopes, time, quality and budget
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Concierge

  • Real-time lead follow up
  • Outbound campaigns
  • Inbound calls and click-to-chat
  • Social media lead generation
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Retail Support

  • Website and content management
  • Digital and analytics training
  • Mystery shopping
  • Program and product expertise
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Retail Training

  • Onsite sales training
  • Mystery shopping
  • Lead tracking analysis