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Program Manager - E-Commerce

Birmingham, Michigan

Program Manager – E-Commerce


This is a very exciting opportunity to join this new OEM Account team! We are looking for a Program Manager in our HQ (Birmingham) office to support this OEM account’s E-Commerce platform. This person will work to service the client in terms of the overall platform success, project management, reporting requests, data analysis, and identifying opportunities to optimize the brand’s overall e-commerce and customer journey strategy.  The Program Manager will develop, maintain and own the roadmap and project plans, client's requirements gathering, ad-hoc reporting requests and new feature/functionality development for their assigned projects and programs.

The Program Manager will serve as a liaison between the client (business and technology teams, internal teams within Shift Digital (dealer support, technology) and external vendors to ensure the best possible value is delivered to the client. The job responsibilities include, but are not limited to the following:

  • Support the client’s global long-term vision for their online shopping/e-commerce platform across Tier 1 and Tier 3 properties
  • Work closely with and develop relationships with the OEM’s e-commerce technology partner of record
  • Develop training and communication plans to support e-commerce adoption and new initiatives across automotive retailers and regional field teams.
  • Own business and technical projects from beginning to final delivery to client across all lines of business
  • Monitor project status and open issues (including milestone tracking, allocation, and open issues) and provided status updates as requested.
  • Responsible for overall program oversight and accountable for program health
  • Dive deep into analytics and reporting to uncover insights for maximizing conversion and ROI. Suggest process improvements as needed.
  • Manage the program performance through use of analytics and reporting tools and provide client key insights on performance of content – including daily, weekly and monthly adhoc reporting
  • Manage third party technology partners to ensure they are meeting program benchmarks, adhering to brand and program standards and are providing all program required reporting
  • Map quarterly goals to track key initiatives and ensure all program goals are being met
  • Surface and escalate risks to delivery manager, project teams and clients; identify and provide clear steps for mitigation
  • This is a client facing role which requires a polished and professional demeanor and the ability to lead meetings and present to teams/groups


Required Skills:

  • Understanding of the e-commerce space, associated analytics, and delivery of technology solutions
  • Ability to effectively toggle between long-term strategic vision and timely tactical execution
  • Detailed & functional expertise in Microsoft Office Suite (Word, PowerPoint, Excel)
  • Communication and interpersonal skills necessary to actively promote a cooperative team environment
  • Comfortable speaking with/in front of Client and Regional Reps
  • A proven track record of successfully implementing software or web development projects
  • Desire to own success of projects
  • Strong interpersonal and proactive problem-solving skills
  • Ability to work independently and quickly adapt to changes in priorities
  • Detail oriented and self-motivated
  • Strong analytical and data skills a plus
  • College degree is a requirement
  • 5+ years of experience in an E-Commerce and/or Digital Marketing role is required, automotive experience is a plus

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