Program Manager - Dig Ad
Birmingham, Michigan
Program Manager - Digital Advertising
Position Overview:
Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
This is a full time, direct hire position with Shift Digital. We offer an extraordinary benefit package, very competitive compensation, paid holidays, generous paid time off (PTO) and many other employee perks.
We are looking for a Program Manager to support a Tier 3 Digital Advertising program for one of our automotive clients. As the Program Manager you will manage and support a Tier 3 website program for our client to ensure that the goals of the digital program are accomplished.
Key Responsibilities
The job responsibilities include, but are not limited to the following:
- Manage a retailer certified website program by making strategic recommendations to clients on website and digital advertising best practices.
- Ensure digital program is effective across corporate, regions and dealerships nationwide.
- Interface with client’s integrated agency team to ensure content, data and assets are aligned with brand messaging with the goal of achieving Tier 1, Tier 2 and Tier 3 alignment.
- Develop training and communication plans to support program launches and new initiatives.
- Manage vendors to ensure program requirements, integrations and compliance are supported.
- Responsible for vendor performance reviews based on hitting key performance indicators (KPIs).
- Analyze website performance data through use of analytics and reporting tools to produce actionable insights and flag issues and then make strategic recommendations for change based on results.
- Build and deliver weekly, monthly, quarterly, and adhoc reporting to OEM clients.
- Deliver client value through relationship building and program success.
- Support client with regular presentations and updates to program.
- Track client projects, requests and open issues in Excel project tracker
- Prioritize and manage technical projects and tickets with client and technical project managers
- Drive program growth through adding new providers, increasing enrollment numbers, increasing average spend per dealer, adding certified products/services.
- This is a client facing role which requires a polished and professional demeanor and the ability to lead meetings and present to teams/groups.
Knowledge & Required Skills:
- Project management skills necessary to manage various and numerous projects while tracking costs against budgets and time to completion
- Understanding of the digital space, associated analytics, and delivery of technology solutions
- Detailed & functional expertise in Microsoft Office Suite (Word, PowerPoint, Excel)
- Communication and interpersonal skills necessary to actively promote a cooperative team environment
- Comfortable speaking with/in front of Client and Regional Reps
- A proven track record of successfully implementing software or web development projects using Agile methodologies
- Desire to own success of projects
- Strong interpersonal and proactive problem-solving skills
- Ability to work independently and quickly adapt to changes in priorities
- Detail oriented and self-motivated
- Strong analytical and data skills a plus
- College degree is a requirement
- 4+ years of experience in Digital Marketing is required, automotive experience is a plus
- Ability to be in office a minimum of 2 days per week (flexible)
Shift Digital participates in eVerify
EOE