2025 Automotive Vehicle Merchandising Trends Report

What to expect

Unlock the hidden ROI in your vehicle images.
In Shift Digital’s analysis of 16,000+ dealership websites and 80M+ tracked leads, one insight was clear: vehicle imagery isn’t cosmetic— it’s commercial. VIN-accurate CGI, custom backgrounds, and early in-transit visuals all drive measurable gains in engagement, lead volume, and campaign efficiency. This report breaks down the data behind the clicks—and shows how smart merchandising moves deliver serious business results.

See how VIN-specific visuals drive more clicks, deeper engagement, and stronger lead performance.

Explore how early merchandising for in-transit inventory leads to 70 days of extra selling time.

From CGI to custom backgrounds, get a side-by-side breakdown of what performs—and how to implement it fast.

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Unlock the highest-ROI move in your digital retail strategy by fixing what every shopper sees first.

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