Technical Solutions Program Manager – Tagging, QA, and Automation
Plano, Texas
Technical Solutions Program Manager – Tagging, QA, and Automation
The Technical Solutions Program Manager plays a critical role in driving program performance through the strategic implementation of technical solutions that enhance tagging accuracy, analytics quality, automation, and cross-system integration. This position oversees the implementation, QA, and automation of SD.js tagging—Shift Digital’s required tagging specification for all certified providers—ensuring accurate deployment and real-time issue resolution. Additionally, the role leads efforts to automate reporting and compliance workflows through platform integrations (e.g., API, Jira, Salesforce), improving efficiency and scalability across the program.
Job Responsibilities:
- Lead the implementation, QA, and ongoing maintenance of SD.js tagging and performance tracking across providers, ensuring consistent and accurate site analytics.
- Ensure certified providers correctly implement SD.js across their tools and lead the development of internal processes and real-time automations to monitor tag health, identify discrepancies, and drive timely resolution.
- Oversee the deployment and monitoring of ancillary tools such as the Beacon heatmap, ensuring data flow aligns with reporting objectives and user experience standards.
- Develop and document scalable QA processes for key program deliverables, such as performance scorecards, and identify root causes of data inconsistencies with recommendations for improvement.
- Evaluate and implement automation solutions for technical workflows, including integration between Core Web Vitals APIs, Salesforce, and Jira, to support ticket creation and reporting efficiencies.
- Serve as a liaison across internal stakeholders and development teams to translate program requirements into actionable technical implementation plans.
- Define system requirements and create technical documentation that supports internal operations and ensures external provider compliance.
- Support internal compliance tracking and enhance Jira-based processes by identifying and implementing tools, plugins, and automations that reduce manual workload.
- Contribute to roadmap planning for technical initiatives and tools, emphasizing scalable system design and operational optimization.
Knowledge and Required Skills:
- Proficiency in digital analytics platforms, JavaScript-based tagging, and tag management systems
- Experience with QA best practices related to data accuracy, reporting, and documentation
- Strong understanding of API integrations, workflow automation, and platform connectors (e.g., Jira, Salesforce, Core Web Vitals)
- Analytical mindset with strong problem-solving skills and the ability to troubleshoot complex data and system issues
- Excellent written and verbal communication skills with the ability to translate technical topics for non-technical stakeholders
- Experience in technical project planning, vendor coordination, and stakeholder engagement
- Working knowledge of Jira administration, custom workflows, and plugins is a plus
- Bachelor’s degree required; experience in the automotive or digital program management space is preferred