Harnessing Digital Horsepower

Shift Digital was brought on to help manage a leading motorcycle manufacturer’s certified Dealer Digital Program. We worked with the manufacturer to evaluate its retail network’s digital presence and identify opportunities to increase performance.

After reviewing our initial assessment of its digital presence and tailored recommendations on how to optimize their efforts, one dealer enrolled in the certified program to develop a website, chat tool, and digital advertising strategy.

In addition to improving the sales experience for online customers, the new tools delivered a 153 percent increase in dealership website lead volume in the first 90 days.